GSM Group Africa
GSM Group Africa
Get a Quote

© 2026 GSM Group Africa

GSM Retail

Your One-Stop
Retail Destination

From fashion-forward brands to everyday essentials — discover our curated portfolio of retail brands serving millions across Africa.

Explore Shops Back to Home
Splash Splash Max Max Babyshop Babyshop Shoexpress Shoexpress
Scroll
GSM Tanzania Retail

About GSM Retail

Tanzania & Kenya’s Premier Retail Group

We are the exclusive franchise retailer of Splash, Babyshop, Max, Shoexpress, HomeBox, Haier Electronics, GSM Sports (which includes Puma, Nike, Anta and Adidas).

We are dedicated to delivering exceptional retail services with on-trend and high-quality products for all your shopping needs. We operate 45 apparel and home stores across Tanzania and Kenya.

45

Stores

7+

Brands

2

Countries

2,000+

Employees

Download Company Profile
Head of Retail Division

Director of Retail

GSM Group Africa

Leading the retail division’s expansion across East Africa with a focus on bringing world-class brands and exceptional shopping experiences to local markets.

Fashion and Sports Apparels
Fashion

Fashion and Sports
Apparels

Splash, Max, Babyshop, Shoexpress, and GSM Sports — bringing global fashion brands to East Africa.

Home and Office Furniture
Home

Home and Office
Furniture

HomeBox and Haier Electronics — a one-stop shop for home, garden, and office furniture, décor, and electronics.

Our Brand Portfolio

Splash Max Babyshop Shoexpress HomeBox Haier Puma Nike Adidas Anta
Our Brands

Shop by Brand

Explore our diverse portfolio of retail brands, each offering unique products tailored for every lifestyle.

Splash

Splash

Fashion Forward — 6 Products

Visit Splash Store
Oversized Graphic Tee
Best Seller

Featured

Oversized Graphic Tee

Cotton · S–XXL
Slim Fit Chinos New

Slim Fit Chinos

Stretch Cotton · 28–38
Denim Jacket

Denim Jacket

Washed Denim · M–XL
Canvas Sneakers Trending

Canvas Sneakers

Canvas · EU 38–45
Linen Summer Shirt

Linen Summer Shirt

Pure Linen · S–XL
Aviator Sunglasses Popular

Aviator Sunglasses

UV400 · Unisex
Max

Max

Style for Everyone — 6 Products

Visit Max Store
Floral Maxi Dress
Popular

Featured

Floral Maxi Dress

Chiffon · XS–XL
Structured Blazer New

Structured Blazer

Polyblend · S–L
Pleated Midi Skirt

Pleated Midi Skirt

Satin · XS–L
Crossbody Leather Bag Trending

Crossbody Leather Bag

Faux Leather · One Size
Printed Palazzo Pants

Printed Palazzo Pants

Rayon · S–XXL
Statement Earrings Popular

Statement Earrings

Alloy · One Size
Babyshop

Babyshop

Little Joy, Big Style — 6 Products

Visit Babyshop Store
Organic Cotton Onesie Set
Best Seller

Featured

Organic Cotton Onesie Set

Organic Cotton · 0–12M
Toddler Denim Overalls New

Toddler Denim Overalls

Soft Denim · 1–4Y
Knitted Baby Blanket

Knitted Baby Blanket

Merino Wool · 80×100cm
First Walker Shoes Popular

First Walker Shoes

Soft Sole · EU 18–22
Plush Animal Toy Set

Plush Animal Toy Set

Hypoallergenic · 3 Pieces
Baby Carrier Bag Trending

Baby Carrier Bag

Padded · Adjustable
Shoexpress

Shoexpress

Walk in Style — 6 Products

Visit Shoexpress Store
Classic Leather Loafers
Best Seller

Featured

Classic Leather Loafers

Genuine Leather · EU 39–46
Running Performance Shoe New

Running Performance Shoe

Mesh Upper · EU 38–45
Suede Chelsea Boots Trending

Suede Chelsea Boots

Suede · EU 40–46
Strappy Block Heels

Strappy Block Heels

Faux Leather · EU 36–41
Casual Slip-On Flats Popular

Casual Slip-On Flats

Canvas · EU 36–42
Sport Sandals

Sport Sandals

EVA Sole · EU 38–44

4

Retail Brands

120+

Store Locations

15

Countries

2M+

Happy Customers